Swiss-inspired innovation, FrischSchoggi Zurich, to follow

Bilten, 11 December – Läderach, the Swiss premium chocolatier renowned for its artisanal quality and innovative creations, has announced the worldwide launch of its Limited Edition FrischSchoggi Dubai. This exceptional reinterpretation of the viral Dubai Chocolate phenomenon will be available from 14 December 2024 in just twenty-three select stores worldwide including Zurich, Geneva, Bilten, Bern and Lugano.

Lucky chocolate enthusiasts who manage to secure a purchase of the limited hand-made batches will enjoy a taste sensation that elevates the ordinary to the extraordinary, developed by the World Chocolate Master himself, Elias Läderach. Following the highly anticipated debut of FrischSchoggi Dubai, Läderach is set to introduce another masterpiece, the Swiss-inspired FrischSchoggi Zurich, launching just one week later. 

World Chocolate Master Elias Läderach focuses on freshness and the highest quality ingredients for his Dubai chocolate.

While Dubai Chocolate has captured global attention, FrischSchoggi Dubai takes the trend to new heights with Läderach’s signature commitment to freshness and the highest quality ingredients sourced from around the world. Hand-crafted with meticulous attention to detail, this masterpiece features:

• · A creamy, crunchy core of roasted pistachio, interwoven with kataifi filo (angel hair) dough, enveloped in the finest fresh Swiss milk couverture

• · Vibrant pistachio chocolate stripes hand - decorated onto each FrischSchoggi slab, paying homage to its Middle Eastern inspiration

The result is not just another Dubai chocolate—it’s a celebration of Läderach’s legacy of quality and innovation. Due to the exclusivity of the product, only limited stock is available each day to ensure as many shoppers as possible can enjoy the product during its exclusive run, meaning customers are only allowed to buy up one full slab of 100g per person per day.

Drawing inspiration from quintessential Swiss flavors, this new innovation will launch exactly a week after FrischSchoggi Dubai in the same 23 stores, from 14 December 2024. Showcasing a creamy and crunchy core made with a blend of yoghurt, apple, and strawberry pieces, this Bircher Museli-inspired fruity filling is texturally complemented by rocher almonds, blackberry powder, puffed spelt, and wafer slivers, all enveloped in rich dark and milk couverture. The FrischSchoggi Zurich edition embodies Läderach’s Swiss heritage, reinterpreting the global chocolate trend with local authenticity. This launch celebrates the craftsmanship and creativity that makes FrischSchoggi a true icon, and customers can look forward to a fresh, indulgent experience that pays homage to the flavors of Switzerland.

Inspired by Birchermüesli, FrischSchoggi Zürich impresses with its freshness and high-quality ingredients such as yoghurt, apple and strawberry pieces, complemented by Rocher almonds, blackberry powder, puffed spelt and wafer slivers, coated in a rich dark and milk couverture.

Unlike mass-produced chocolate, Läderach prioritizes high-quality, natural ingredients. Its signature FrischSchoggi (fresh chocolate) promises unmatched freshness with each hand-made slab, as the brand controls the entire process, from sourcing cocoa beans to crafting the final product. Each FrischSchoggi slab uses Läderach’s Swiss-made couverture chocolate, known for its smoothness and superior taste which ensures every bite delivers exceptional taste, from bean to bar to you. 

Available in just 23 out of 200 stores globally, fortunate consumers can purchase the products in selected stores while stocks last:

• · Shanghai

• · Beijing

• · Singapore

• · Kuala Lumpar

• · The Zone Riyadh (Saudi Arabia)

• · Dubai (Dubai Mall)

• · Vienna (Graben)

• · Hamburg (Jungfernstieg)

• · Berlin (Tauentzienstr.)

• · Munich (Neuhauser Str.)

• · Zurich (Bahnhofstrasse)

• · Bern

• · Geneva (Rue Marché)

• · Bilten

• · Lugano

• · Paris

• · London (Regent Street)

• · New York (5th Avenue)

• · Miami (Aventura)

• · Los Angeles (South Coast Plaza)

• · Boston (Prudential Corner)

• · San Francisco (Stanford – Palo Alto)

• · Toronto

Freshness, artisanal skills, and Swissness – these are the core values the Swiss chocolate factory Läderach stands for. Founded in 1962, the family company employs approximately 2200 people from around 70 countries across the Group, which is headquartered in the canton of Glarus. Läderach carefully oversees every step of the production process, from sourcing cocoa beans to delivering finished products, and manufactures its chocolate exclusively in Switzerland. This positions them as one of the few premium producers to ensure high quality from bean to finished product. The artisanally crafted chocolate creations are sold at more than 200 Läderach chocolateries with sales sites in 20 countries, as well as via franchise partners in the Middle East and Asia. Chocolate lovers can also order the specialties from Switzerland in Läderach’s online shop (www.laderach.com).

Matthias Goldbeck 

Global Head of Corporate Communications

Phone +41 79 210 51 48

[email protected]