Privacy Policy
Policy version: August 2022

https://uk.laderach.com/ (our website) is provided by LADERACH (UK) Limited (‘we’, ‘our’ or ‘us’). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used. We are the UK based operation of the Swiss chocolate manufacturer, Laderach. For more information see https://uk.laderach.com/about-us/.

We take your privacy very seriously and this privacy policy contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (which is the Retained Regulation (EU) 2016/679), as tailored by the Data Protection Act 2018 (the UK GDPR Regime).

Given the nature of our website, we do not expect to collect the personal data of anyone under 13 years old. If you are aware that any personal data of anyone under 13 years old has been shared with our website please let us know so that we can delete that data.

This privacy policy is divided into the following sections:

• What this policy applies to
• Personal data we collect about you
• How your personal data is collected
• How and why we use your personal data
• Marketing
• Who we share your personal data with
• How long your personal data will be kept
• Transferring your personal data out of the UK and EEA
• Cookies and other tracking technologies
• Your rights
• Keeping your personal data secure
• How to complain
• Changes to this privacy policy
• How to contact us
• Do you need extra help?

What this policy applies to

This privacy policy relates to your use of our website including when you purchase products from us via our website.

We use various third-party suppliers to enable us to run and operate our business and to provide our goods and services to customers. Throughout our website, we may have links that refer you to other websites owned and operated by certain trusted third parties including but not limited to payment services suppliers and delivery and courier services providers. Our website also has links to third-party social media platforms such as Linkedin, Instagram, and Facebook.

Please see below for further information about third parties that we use.

Those third-party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third-party websites, please consult their individual privacy policies as appropriate – please see “Who we share your personal data with” below for links to third-party service provider privacy policies.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out by you on and via our website. We will collect and use the following personal data about you:

• Identity & contact information such as your name, title, and contact information, including shipping address, billing address, email address, and telephone number and company details (if you are a business customer), your online account details (if you register an account with us) such as username and login details.
• Payment information such as billing address, debit/credit card numbers, Google pay details, or other payment method details.
• Customer support information such as name, address, telephone number, and email address.
• Profile information such as your contact history, purchase history, and saved items.
• Technological information such as version of web browser, IP address, time zone, cookie information, what products you view, search terms, your contact history, how you interact with the website, and what activities you undertake on it.

If you do not provide personal data we ask for where it is required it (e.g., contact information or payment information) it may delay or prevent us from fulfilling an order for goods made by you.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

How your personal data is collected

We collect personal data from you:

• Directly, when you send us information, such as when you submit an order for goods online, when you contact us for any inquiries (including via email) or for customer support, when you send us feedback, when you create an online account with us, when you subscribe to our mailing list for updates, news, and offers.
• Indirectly, when you access and browse our website using cookies. Please see our ‘Cookies’ section below.

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

• Where you have given consent
• To comply with our legal and regulatory obligations
• For the performance of a contract with you or to take steps at your request before entering into a contract
• For our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).

The table below explains what we use your personal data for and why:

What we use your personal data for	Our reasons
Create and manage your online account if you register with us	To perform our contract with you or to take steps at your request before entering into a contract.
Providing products or services to you, to fulfill our contract with you, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, and communicate with you.	To perform our contract with you or to take steps at your request before entering into a contract
To load the website accurately for you, and to perform analytics on the website usage to optimize our website (depending on your cookie preferences)	Depending on the circumstances: - Where you have given consent For our legitimate business interests (ensure best customer experience/ enhance customer experience)
To customize our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website	Depending on the circumstances: —with your consent —where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes. This helps us to understand how people use our website so that we can make it more intuitive or to check our website is working as intended	Depending on the circumstances: —with your consent —where we are not required to obtain your consent and do not do so, for our legitimate business interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
To enforce legal rights or defend or undertake legal proceedings	Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate business interests or those of a third party, i.e., to protect our business, interests and rights or those of others
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or services or other important notices such as a Product Recall	Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate business interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
Protecting the security of systems and data	To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, i.e., to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
Statistical analysis to help us manage our business, e.g., in relation to our financial performance, customer base, product range or other efficiency measures	For our legitimate business interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
Updating customer records	Depending on the circumstances: —to perform our contract with you or to take steps at your request before entering into a contract —to comply with our legal and regulatory obligations —where neither of the above apply, for our legitimate interests, e.g., making sure that we can keep in touch with our customers about existing orders and new products
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g., to record and demonstrate evidence of your consents where relevant and to provide information on a Subject Access Request, request for erasure of personal data, right to rectify or right to object.	To comply with our legal and regulatory obligations
Marketing our products and services to customers	For our legitimate business interests, i.e., to promote our business to customers See ‘Marketing’ below for further information
Tracking customer interaction with marketing communications	For our legitimate business interests i.e., so we monitor what customers respond to and how, so that we can continually improve and offer the best products and services to customers
External audits and quality checks, e.g., for the audit of our accounts	For our legitimate business interests i.e., to maintain our accreditations so we can demonstrate we operate at the highest standards
To share your personal data with members of our group and trusted third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency In such cases information will be anonymized where possible and only shared where necessary	Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate business interests i.e., to protect, realise or grow the value in our business and assets

See ‘Who we share your personal data with’ for more detailed information on the data we share with third-party service providers, and why, and the steps we will take to protect your personal data where we need to share it with others.

Marketing

We may use your personal data to send you updates (by email, text message, telephone, or post) about our products and/or, including exclusive offers, promotions, or new products and services.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

• Email us at: [email protected]
• Write to us at: Laderach (UK) Limited, 10 Coped Hall Business Park, Royal Wootton Bassett, Swindon, SN4 8DP, United Kingdom
• Phone us: +44 (0) 20 3827 8565
• Using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts

We may ask you to confirm or update your marketing preferences if you ask us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never share it with other organisations for their own marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

Who we share your personal data with

We routinely share personal data with trusted third-party service providers to help us operate and manage our business and to provide our products and services to you and to fulfil our contracts with you. These include various technology providers, payment service providers, courier and delivery companies, marketing agencies, and analytics providers.

Specific examples of third-party providers we may share your data with and why are set out below:

1. External Hosting
   Our website is hosted by an external service provider (host). Personal data collected on our website is stored on the servers of the host. This may include, but is not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a website.
   
   The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) UK GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) UK GDPR).
   
   Our host will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.
   
   We use the following host: Amazon Web Services, Inc. P.O. Box 81226 Seattle, WA 98108-1226
2. Consent with ConsentManager
   Our website uses the ConsentManager consent technology to obtain your consent to the storage of certain cookies on your device or for the use of certain technologies. The party offering this technology is Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden, website: https://www.consentmanager.de (“ConsentManager”).
   
   Whenever you visit our website, a connection to ConsentManager’s servers will be established to obtain your consent and other declarations regarding the use of cookies.
   
   Moreover, ConsentManager shall store a cookie in your browser to be able to allocate your declaration(s) of consent or any revocations of the former. The data that is recorded in this manner shall be stored until you ask us to eradicate it, delete the ConsentManager cookie, or until the purpose for archiving the data no longer exists. This shall be without prejudice to any mandatory legal retention periods.
   
   ConsentManager uses cookies to obtain the declarations of consent mandated by law. The legal basis for the use of such cookies is Art. 6(1)(c) UK GDPR.
3. Registration with Facebook Connect
   You have the option to register an account with Laderach UK on this website. Instead of registering directly on this website, you also have the option to register using Facebook Connect.
   
   The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement, the collected data will be transferred to the USA and other third-party countries too.
   
   If you decide to register via Facebook Connect and click on the “Login with Facebook”/„Connect with Facebook” button, you will be automatically connected to the Facebook platform. There, you can log in using your username and password. As a result, your Facebook profile will be linked to this website or our services. This link gives us access to the data you have archived with Facebook. This data comprises primarily the following:
   • Facebook name
   • Facebook profile photo and cover photo
   • E-mail address archived with Facebook
   • Facebook-ID
   • Facebook friends lists
   • Facebook Likes (“Likes” information)
   • Date of birth
   • Gender
   • Country
   • Language
   This information will be used to set up, provide, and customize your account. The registration via Facebook Connect and the affiliated data processing transactions are implemented on the basis of your consent (Art. 6(1)(a) UK GDPR). You may revoke this consent at any time, which shall affect all future transactions thereafter.
   
   Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum
   
   According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
   
   Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381, and https://www.facebook.com/policy.php.
   
   For more information, please consult the Facebook Terms of Use and the Facebook Data Privacy Policies. Use these links to access this information:
   https://www.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.
4. Analysis tools and advertising: various
   • Google Tag Manager
     We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
     
     The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
   • Google Analytics
     Our website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
     
     Google Analytics enables Laderach UK, the website operator, to analyse the behaviour patterns of website visitors. To that end, we receive a variety of user data, such as pages accessed, time spent on the page, the utilized operating system, and the user’s origin. Google may consolidate these data in a profile that is allocated to the respective user or the user’s device.
     
     Google Analytics uses technologies that make the recognition of the user for the purpose of analysing the user behaviour patterns (e.g., cookies or device fingerprinting). Our website uses information recorded by Google which is transferred to a Google server in the United States, where it is stored.
     
     This analysis tool is used on the basis of Art. 6(1)(f) UK GDPR. As the operator of this website, we have a legitimate interest in the analysis of user patterns to optimize both the services offered online and the operator’s advertising activities.
     
     Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/
   • IP anonymization
     On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the UK and in member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
   • Browser plug-in
     You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
     
     For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
   • Demographic parameters provided by Google Analytics
     Our website uses the “demographic characteristics” function of Google Analytics, to be able to display to the website visitor compatible ads within the Google advertising network. This allows reports to be created that contain information about the age, gender, and interests of the website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third-party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the recording of data”.
   • Google Analytics E-Commerce-Tracking
     Our website uses the “E-Commerce Tracking” function of Google Analytics. With the assistance of E-Commerce Tracking, as the website operator we are in a position to analyse the purchasing patterns of website visitors with the aim of improving the operator’s online marketing campaigns. In this context, information, such as the orders placed, the average order values, shipping costs, and the time from viewing the product to making the purchasing decision are tracked. This data may be consolidated by Google under a transaction ID, which is allocated to the respective user or the user’s device.
   • Archiving of data collected by Google
     Personal data on customer or incident level stored by Google linked to cookies, user IDs, or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 months. For details, please click the following link: https://support.google.com/analytics/answer/7667196?hl=en
   • Hotjar
     Our website utilizes Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).
     
     Hotjar is a tool used to analyse your user patterns on this website. Hotjar allows us to for instance record your mouse and scroll movements as well as your click. During this process, Hotjar also has the capability to determine how long your cursor remained in a certain position. Based on this information, Hotjar compiles so-called Heatmaps, that make possible to determine which parts of the website the website visitor reviews with preference.
     
     We are also able to determine how long you have stayed on a page of this website and when you left. We can also determine at which point you suspended making entries into a contact form (so-called conversion funnels).
     
     Furthermore, Hotjar can be deployed to obtain direct feedback from website visitors. This function aims at the improvement of the website offerings of the website operator.
     
     Hotjar uses technologies that make it possible to recognize the user for the purpose of analysing the user patterns (e.g., cookies or the deployment of device fingerprinting).
     
     The use of this analysis tool is based on Art. 6(1)(f) UK GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g., an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6(1)(a) UK GDPR; the agreement can be revoked at any time.
   • Deactivation of Hotjar
     If you would like to deactivate the recording of data by Hotjar, please click on the link below and follow the instructions provided under the link: https://www.hotjar.com/opt-out. Please keep in mind that you will have to separately deactivate Hotjar for every browser and every device.
     
     For more detailed information about Hotjar and the data to be recorded, please consult the Data Privacy Declaration of Hotjar under the following link: https://www.hotjar.com/privacy.
   • BING ADS
     On the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. UK GDPR), we use the conversion and tracking tool "Bing Ads" of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, within our online offer.
     
     Microsoft stores cookies on users' devices in order to enable an analysis of the use of our online offer by users, provided that users have reached our online offer via a Microsoft Bing ad (so-called "conversion measurement"). In this way, Microsoft and we can recognize that someone has clicked on an ad, has been redirected to our online offer, and has reached a previously determined landing page (so-called "conversion page").
     
     We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are stored. No personal information on the identity of users is disclosed. Microsoft is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with UK data protection law (å).
     
     If users do not wish to participate in the Bing Ads tracking process, they can also deactivate the setting of a cookie required for this by setting a browser or use Microsoft's opt-out page: http://choice.microsoft.com/de-DE/opt-out.
     
     Users can find more information about data protection and the cookies used by Microsoft Bing Ads in the Microsoft Privacy Statement: https://privacy.microsoft.com/de-de/privacystatement.
   • Google DoubleClick
     Our website uses features of Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland, (“DoubleClick”).
     
     DoubleClick is used to show you interest-based ads across the Google Network. Advertisements can be tailored to the interests of the viewer using DoubleClick. For example, our ads may appear in Google search results or in banners associated with DoubleClick.
     
     To be able to display interest adequate promotional content to users, DoubleClick must recognize the respective visitor so that it can allocate the websites visited, the clicks, and other user pattern information to the user. To do this, DoubleClick deploys cookies or comparable recognition technologies (e.g., device fingerprinting). The recorded information is consolidated into a pseudonym user profile so that the respective user can be shown interest adequate advertising.
     
     The use of Google DoubleClick takes place in the interest of targeted advertising measures. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) UK GDPR. If a corresponding agreement has been requested (e.g., an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6(1)(a) UK GDPR; the agreement can be revoked at any time.
     
     For further information on how to object to the advertisements displayed by Google, please see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.
   • Facebook Pixel
     To measure conversion rates, this website uses the visitor activity pixel of Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
     
     According to Facebook’s statement, the collected data will be transferred to the USA and other third-party countries too. This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyse the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.
     
     For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data.
     
     The use of Facebook Pixel is based on Art. 6(1)(f) UK GDPR. The operator of the website has a legitimate interest in effective advertising campaigns, which also include social media. If a corresponding agreement has been requested (e.g., an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6(1)(a) UK GDPR; the agreement can be revoked at any time.
     
     Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
     
     Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum
     
     According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
     
     In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.
     
     You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
     
     To do this, you first have to log into Facebook.
     
     If you do not have a Facebook account, you can deactivate any user-based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
5. Plug-ins and Tools
   • YouTube with expanded data protection integration
     Our website embeds videos of the website YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
     
     We use YouTube in the expanded data protection mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a video, YouTube will always establish a connection with the Google DoubleClick network.
     
     As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.
     
     Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your device or comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube will be able to obtain information about this website’s visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user-friendliness of the site and to prevent attempts to commit fraud.
     
     Under certain circumstances, additional data processing transactions may be triggered after you have started to play a YouTube video, which are beyond our control.
     
     The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6(1)(f) UK GDPR, this is a legitimate interest. If a corresponding agreement has been requested, the processing takes place exclusively on the basis of Art. 6(1)(a) UK GDPR; the agreement can be revoked at any time.
     
     For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.
   • Vimeo Without Tracking (Do-Not-Track)
     Our website uses plugins of the Vimeo video portal. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
     
     Whenever you visit one of our pages featuring Vimeo videos, a connection with the servers of Vimeo is established. In conjunction with this, the Vimeo server receives information about which of our sites you have visited. Vimeo also receives your IP address. However, we have set up Vimeo in such a way that Vimeo cannot track your user activities and does not place any cookies.
     
     We use Vimeo to make our online presentation attractive for you. This is a legitimate interest on our part pursuant to Art. 6(1)(f) UK GDPR. If a respective declaration of consent was requested (e.g., concerning the storage of cookies), processing shall occur exclusively on the basis of Art. 6(1)(a) UK GDPR; the given consent may be revoked at any time.
     
     Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission and, according to Vimeo, on “legitimate business interests”. Details can be found here: https://vimeo.com/privacy.
     
     For more information on the handling of user data, please consult Vimeo’s data privacy policy at: https://vimeo.com/privacy.
6. eCommerce service providers
   Whenever you order goods from us, we will share your personal data with the transportation company entrusted with the delivery as well as the payment service commissioned to handle the payment transactions (see section 7 below). Only the data these respective service providers require to meet their obligations will be shared. The legal basis for this sharing is Art. 6 (1)(b) UK GDPR, which permits the processing of data for the fulfilment of contractual or pre-contractual obligations. If you give us your respective consent pursuant to Art. 6 (1)(a) UK GDPR, we will share your email address with the transportation company entrusted with the delivery so that this company can notify you on the shipping status for your order via email. You have the option to revoke your consent at any time. We currently use DHL and Royal Mail for transport and delivery services.
7. Payment services providers
   We integrate payment services of third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, bank account details, credit card number) is processed by the payment service provider for the purpose of payment processing. For these transactions, the respective contractual and data protection provisions of the respective providers apply. The use of the payment service providers is based on Art. 6(1)(b) UK GDPR (contract processing) and in the interest of a smooth, convenient, and secure payment transaction (Art. 6(1)(f) UK GDPR). Insofar as your consent is requested for certain actions, Art. 6(1)(a) UK GDPR is the legal basis for data processing; consent may be revoked at any time for the future.
   
   We use the following payment services / payment service providers within the scope of this website:
   • PayPal
     The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”).
     
     Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.
     
     Details can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
   • Apple Pay
     The payment service provider is Apple Inc, Infinite Loop, Cupertino, CA 95014, USA. The Apple privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.
   • Klarna
     The supplier is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (“Klarna“). Klarna offers various payment options (e.g., hire purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of Klarna checkout solution. For details on the use of Klarna cookies, please see the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.
     
     Details can be found in Klarna’s privacy policy under the following link: https://www.klarna.com/de/datenschutz/.
   • Mastercard
     The provider of this payment service is the Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (“Mastercard”).
     
     Mastercard may transfer data to its parent company in the US. The data transfer to the US is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.
   • VISA
     The provider of this payment service is the Visa Europe Services Inc, London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (“VISA”).
     
     Great Britain is considered a secure non-EU country as far as data protection legislation is concerned. This means that the data protection level in Great Britain is equivalent to the data protection level of the European Union.
     
     VISA may transfer data to its parent company in the US. The data transfer to the US is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.
     
     For more information, please refer to VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
8. Marketing service providers
   We use dotdigital for marketing to customers including email communications (newsletter and other email communications, for example, registration confirmation) and tracking customer responses to marketing communications.
   
   The provider of this marketing tool is dotdigital EMEA Limited (company number: 03762341) whose registered office is at No. 1 London Bridge, London, SE1 9BG.
   
   dotdigital collects personal data from customers such as name, gender, email address, contact address, product purchase information, email interactions, and website browsing information.
   
   The personal data collected by dotdigital allows us to tailor our marketing to the customers’ preferences and to, for example, send personalised communications to customers to inform them about news such as new products, events or promotions in their preference areas.
   
   Personal data collected by dotdigital may be stored and processed in any country where they have affiliates or facilities - these include dotdigital EMEA Limited (based in the UK), dotdigital B.V. (based in the Netherlands), dotdigital, Inc. (based in the USA), dotdigital SG Pte Ltd (based in Singapore), and dotdigital APAC Pty Ltd (based in Australia). Personal data collected by dotdigital may also be stored and processed in any country where dotdigital third-party service providers are based. For details about how dotdigital engages third parties when processing customer personal data, you can access their terms & conditions here: https://www.dotdigital.com/terms-of-service/.
   
   Please note that all dotdigital entities operate under Standard Contractual Clauses (SCC) of the European Commission and applicable measures of the GDPR providing protections and safeguards for cross-border transfers and they commit to taking all steps reasonably necessary to ensure that customer data is treated securely and in accordance with their privacy policy which can be accessed here: https://dotdigital.com/terms/privacy-policy/.
   
   You may contact dotdigital directly with any queries about how it collects, stores, and processes your data by emailing: [email protected] or by writing to the Data Protection Officer, dotdigital EMEA Limited, No.1 London Bridge, London, SE1 9BG.
   
   We have a legitimate interest in using your personal data for marketing purposes based on Art. 6(1)(f) UK GDPR. This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.

General note regarding us and our third-party service providers: We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above may occasionally also need to share personal data with:

• External auditors, eg in relation to the audit of our accounts, in which case the recipient of the information will be bound by confidentiality obligations.
• Professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations.
• Law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations.
• Other parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible, however, the recipient of the information will be bound by confidentiality obligations.

Please also see above ‘How and why we use your personal data’ above.

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used.

Different retention periods apply for different types of personal data.

If you stop using your online account, we will delete your account data (save for data about your purchases) after two years and shall no longer send you marketing information after this time.

If you would like further information please contact us.

Transferring your personal data out of the UK

The UK and other countries outside the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.

It is sometimes necessary for us to share your personal data with countries outside the UK. In those cases, we will comply with applicable UK laws designed to ensure the privacy of your personal data.

For example, we will transfer your personal data to our service providers in the USA and in the EU. Please see “Who we share your personal data with” above for more details.

Under data protection laws, we can only transfer your personal data to a country outside the UK where:

• In the case of transfers subject to UK data protection law, the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR.
  
  (A list of countries the UK currently has adequacy regulations in relation to is available here: https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers-after-uk-exit/#adequacy, which include Switzerland, Europe, USA and Canada.)
• There are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
• A specific exception applies under relevant data protection law

Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where such is not available) legally-approved standard data protection clauses recognized or issued further to Article 46(2) of the UK GDPR (please see “Who we share your personal data with” above). In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law.

Information on data transfer to the USA and other non-EU countries: Among other things, we use tools of companies domiciled in the United States or other from a data protection perspective non-secure countries outside the UK. If these tools are active, your personal data may potentially be transferred to these non-secure countries and may be processed there. We must point out that in these countries, a data protection level that is comparable to that in the UK cannot be guaranteed. For instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as the data subject do not have any litigation options to defend yourself in court. Hence, it cannot be ruled out that U.S. agencies (e.g., the Secret Service) may process, analyse, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities.

Any changes to the destinations to which we send personal data or in the transfer mechanisms we use to transfer personal data internationally will be notified to you in accordance with the section on ‘Change to this privacy policy’ below.

For further information about such transfers and the safeguards we employ please contact us (see ‘How to contact us’ below).

Cookies

A cookie is a small text file that is placed onto your device (e.g., computer, smartphone, or another electronic device) when you use our website. We use cookies and other similar technologies on our website. Amongst other things, these help us recognise you and your device and store some information about your preferences or past actions.

For further information on cookies and other technologies we use, when we will request your consent before placing them and how to disable them, please see our Cookie Policy.

Your rights

You generally have the following rights, which you can usually exercise free of charge:

Right	Description
Access to a copy of your personal data	The right to be provided with a copy of your personal data
Correction (also known as rectification)	The right to require us to correct any mistakes in your personal data
Erasure (also known as the right to be forgotten)	The right to require us to delete your personal data—in certain situations
Restriction of use	The right to require us to restrict the use of your personal data in certain circumstances, e.g., if you contest the accuracy of the data
Data portability	The right to receive the personal data you provided to us, in a structured, commonly used, and machine-readable format and/or transmit that data to a third party—in certain situations
To object to use	The right to object: At any time to your personal data being used for direct marketing (including profiling) In certain other situations to our continued use of your personal data, e.g., where we use your personal data for our legitimate interests
Not to be subject to decisions without human involvement	The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

We do not make any such decisions based on data collected by our website.

For further information on each of those rights, including the circumstances in which they do and do not apply and how you may exercise them, please contact us (see ‘How to contact us’ below). You may also wish to visit a more detailed explanation of your rights can be found on the Information Commissioners Office website at https://ico.org.uk/ on your rights under the UK GDPR.

When contacting us please:

• Provide enough information to identify yourself such as your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you, and
• Let us know which right(s) you want to exercise and the information to which your request relates

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it.

For security reasons and to protect the transmission of confidential content, such as purchase orders or enquiries you submit to us as the website operator, our website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line. If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you share with us.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

We constantly seek to improve and maintain the highest level of service to our customers. But in the event you think that more could have been done, please contact us with your concerns about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner in the UK. The UK’s Information Commissioner may be contacted at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

Changes to this privacy policy

We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you, for example via email or a notification on our website.

How to contact us

Individuals in the UK

You can contact us by post, email, or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law, or to make a complaint at https://uk.laderach.com/contact-us/.

Do you need extra help?

If you would like this policy in another format (for example audio, large print, braille) please contact us (see ‘How to contact us’ above).