New brand identity: Läderach launches pilot store in Sihlcity (Zurich) - Läderach is honing its brand positioning with a refreshed visual identity - Läderach will open a pilot store at the Sihlcity shopping mall in Zurich on February 28 - The new store concept will be thoroughly tested for a period of three months Bilten, February 28, 2023 – With a sharply honed identity and a new brand image, Läderach is positioning itself more clearly and making itself more relevant for its customers. The goal is to combine premium chocolate with an unmistakable Läderach customer experience.

Experienced retail expert joins from Mammut and becomes member of the Executive Board Previous positions at Bogner, Wolford, Villeroy & Boch and Escada Responsibilities adjusted - Europe, USA and Asia regions report directly to CEO Johannes Läderach

The crunchy gourmet snack for in between meals The Swiss chocolatier Läderach launches a unique trio of delights: crunchy popcorn with the finest chocolate in three tempting flavours. The popcorn convinces in its usual quality with high-quality raw materials, masterly craftsmanship and noticeable freshness. There are music notes, handwritten heartfelt notes, and our favorite - tasteful notes, especially when it comes to pairings with our premium chocolate.