New brand identity: Läderach launches pilot store in Sihlcity (Zurich)
- Läderach is honing its brand positioning with a refreshed visual identity
- Läderach will open a pilot store at the Sihlcity shopping mall in Zurich on February 28
- The new store concept will be thoroughly tested for a period of three months
Bilten, February 28, 2023 – With a sharply honed identity and a new brand image, Läderach is positioning itself more clearly and making itself more relevant for its customers. The goal is to combine premium chocolate with an unmistakable Läderach customer experience.
The new positioning will strengthen the corporate culture and