BEONDTV covers Läderach North America's 40 store expansion
    Emmy award-winning Carlos Amezcua narrates the story of Läderach and discusses what customers can expect upon a visit to a Läderach store.
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    Läderach Successfully Passes on Leadership to the Next Generation
    After the operational management of the company was passed on four years ago to the third generation, followed by the transfer of company shares two years later, the Swiss family company Läderach – Chocolatier Suisse completed its long-term generational transition in 2021. Ennenda, 22 December 2021 – During the annual general meeting on 16 December 2021, Jürg Läderach, who has managed the company as Chairman of the Board of Directors and, until 2018, as CEO, and his wife, Esther Läderach, who has served on the Board of Directors since 2001, did not stand for re-election. Both belong to the second generation, which successfully managed and further developed the globally active family company headquartered in the canton of Glarus in Switzerland. The owners elected Johannes Läderach as the new Chairman of the Board of Directors. Johannes Läderach belongs to the third generation and has sat on the Board of Directors of the company, which is 100% family-owned, since 2018. He will assume his new role on the board in addition to serving as CEO.
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    Läderach to open 15 new premium chocolate stores in across California, Florida, Massachusetts, New York, Texas and Virginia
    Largest Swiss Chocolate Retailer Continues US Retail Expansion to Satisfy Demand of Premium Fresh Chocolate   Läderach – chocolatier suisse has just announced it has signed lease agreements with Simon to open 15 new premium chocolate stores from coast-to-coast starting in the beginning of August through September. Each store will feature more than 85 varieties of fresh artisanal chocolate directly from Switzerland to be experienced with the five senses (sight, sound, touch, scent, and taste). The stores will also include a dedicated FrischSchoggi™ (fresh chocolate) counter, where chocolate lovers can select multiple varieties of its iconic hand-broken chocolate bark. Because the company controls the entire production and distribution channel, Läderach’s product freshness is second-to-none. World Chocolate Master – Elias Läderach leads production and innovation, and all chocolate is made from bean-to-bar in-house, finished by hand, and brought directly to its 100+ stores worldwide. “We are proud to expand in the US and bring the joy of our fresh premium Swiss chocolate to Simon properties coast-to-coast. We’ve had high e-commerce demand of our chocolate for everyday consumption and gifting in these new locations for the past year and can’t wait to bring our in-store experience to life there. A chocolate experience that will awaken all five senses because of our passion to deliver the freshest, highest quality chocolate possible,” said Nathanael Hausmann, president, Läderach North America. “Shoppers love chocolate and we are thrilled to have Läderach – chocolatier suisse join the mix of retailers to enhance our shoppers visit. With over 85 varieties of chocolate directly from Switzerland, Läderach’s relentless focus on creating a memorable, in-store chocolate experience is syn
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