Largest Swiss Chocolate Retailer Continues US Retail Expansion
to Satisfy Demand of Premium Fresh Chocolate
Läderach – chocolatier suisse has just announced it has signed lease agreements with Simon to open 15 new premium chocolate stores from coast-to-coast starting in the beginning of August through September. Each store will feature more than 85 varieties of fresh artisanal chocolate directly from Switzerland to be experienced with the five senses (sight, sound, touch, scent, and taste). The stores will also include a dedicated FrischSchoggi™ (fresh chocolate) counter, where chocolate lovers can select multiple varieties of its iconic hand-broken chocolate bark. Because the company controls the entire production and distribution channel, Läderach’s product freshness is second-to-none. World Chocolate Master – Elias Läderach leads production and innovation, and all chocolate is made from bean-to-bar in-house, finished by hand, and brought directly to its 100+ stores worldwide.
“We are proud to expand in the US and bring the joy of our fresh premium Swiss chocolate to Simon properties coast-to-coast. We’ve had high e-commerce demand of our chocolate for everyday consumption and gifting in these new locations for the past year and can’t wait to bring our in-store experience to life there. A chocolate experience that will awaken all five senses because of our passion to deliver the freshest, highest quality chocolate possible,” said Nathanael Hausmann, president, Läderach North America.
“Shoppers love chocolate and we are thrilled to have Läderach – chocolatier suisse join the mix of retailers to enhance our shoppers visit. With over 85 varieties of chocolate directly from Switzerland, Läderach’s relentless focus on creating a memorable, in-store chocolate experience is syn