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- From 100 to 200 chocolateries worldwide in four and a half years
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- Sales in 2024 expected to increase by more than 15 percent
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- Preparations for further growth are in full swing
Bilten, 27 November 2024 - Läderach, the manufacturer of premium chocolate from the canton of Glarus, has continued its dynamic growth in 2024 as well. In November, the new chocolaterie on High Street in Kensington/London was the 200th chocolaterie to open worldwide, which means the store network has doubled in just four and a half years. The 100th chocolaterie opened on 5th Avenue in New York.
Double-digit sales growth continues
Growth continues in all areas. From January to October 2024, Läderach increased its turnover by 14 percent compared to the previous year. The forecast is for revenue growth in 2024 to rise to over 15% by the end of the year. The main driver for this growth is the international locations, but revenue growth is also anticipated in the home market of Switzerland. The growth of locations and sales has also resulted in an increase in the number of employees. There are now well over 2,200 employees worldwide who work for the family company, not including franchise partners in the Middle and Far East.
A new brand identity and innovations drive growth
2024 has been the year in which Läderach’s new brand identity has been widely felt among customers as a result of redesigned packaging and customer communication. The new branch concept is currently being tested in Zurich Sihlcity, Miami Aventura, and Shanghai IAPM. The reactions have been consistently positive, confirming the company’s even more visible position as “premium and progressive.” In 2024, the creators of FrischSchoggi launched successful product innovations ranging from chocolate pearls, mini pralines, and completely new advent calendars to mooncakes in China. And after four years, the House of Läderach in Bilten has just welcomed its 1,000,000th visitor.
3rd Production site in the canton of Glarus
Production capacities are currently the bottleneck factor affecting further growth, and so the third production facility in the canton of Glarus, also on the Bilten site, is scheduled to start operating from the summer. All FrischSchoggi products will be produced on a footprint of around 13,000 square metres. The modular construction will enable subsequent expansion, which means the company can focus on future security and further growth.
“Confirmation of the international growth strategy”
“The dynamic development of our company in 2024 is confirmation of our international growth strategy. While we have been able to strengthen our market position in our home market of Switzerland, it is in our international locations, including the USA and Europe, where we have seen dynamic growth,” says CEO and Chairman of the Board of Directors Johannes Läderach. “I would like to express my sincere thanks to our 2,200 employees from 70 different nations. Without them, we wouldn’t be able to write this success story. With an innovation pipeline that is full to the brim and excellent additional locations and markets, our aim is to continue along this path,” says Johannes Läderach.
Läderach
Freshness, artisanal skills, and Swissness – these are the core values the Swiss chocolate factory Läderach stands for. Founded in 1962, the family company employs approximately 2200 people from around 70 countries across the Group, which is headquartered in the canton of Glarus. Läder-ach carefully oversees every step of the production process, from sourcing cocoa beans to delivering finished products, and manufactures its chocolate exclusively in Switzerland. This positions them as one of the few premium producers to ensure high quality from bean to finished product. The artisanally crafted chocolate creations are sold at more than 200 Läderach chocolateries with sales sites in 20 countries, as well as via franchise partners in the Middle East and Asia. Chocolate lovers can also order the specialties from Switzerland in Läderach’s online shop (www.laderach.com).