New brand identity: Läderach launches pilot store in Sihlcity (Zurich) - Läderach is honing its brand positioning with a refreshed visual identity - Läderach will open a pilot store at the Sihlcity shopping mall in Zurich on February 28 - The new store concept will be thoroughly tested for a period of three months Bilten, February 28, 2023 – With a sharply honed identity and a new brand image, Läderach is positioning itself more clearly and making itself more relevant for its customers. The goal is to combine premium chocolate with an unmistakable Läderach customer experience.

Experienced retail expert joins from Mammut and becomes member of the Executive Board Previous positions at Bogner, Wolford, Villeroy & Boch and Escada Responsibilities adjusted - Europe, USA and Asia regions report directly to CEO Johannes Läderach

Emmy award-winning Carlos Amezcua narrates the story of Läderach and discusses what customers can expect upon a visit to a Läderach store.

After the operational management of the company was passed on four years ago to the third generation, followed by the transfer of company shares two years later, the Swiss family company Läderach – Chocolatier Suisse completed its long-term generational transition in 2021. Ennenda, 22 December 2021 – During the annual general meeting on 16 December 2021, Jürg Läderach, who has managed the company as Chairman of the Board of Directors and, until 2018, as CEO, and his wife, Esther Läderach, who has served on the Board of Directors since 2001, did not stand for re-election. Both belong to the second generation, which successfully managed and further developed the globally active family company headquartered in the canton of Glarus in Switzerland.