New brand identity: Läderach launches pilot store in Sihlcity (Zurich)

• - Läderach is honing its brand positioning with a refreshed visual identity

• - Läderach will open a pilot store at the Sihlcity shopping mall in Zurich on February 28

• - The new store concept will be thoroughly tested for a period of three months

Bilten, February 28, 2023 – With a sharply honed identity and a new brand image, Läderach is positioning itself more clearly and making itself more relevant for its customers. The goal is to combine premium chocolate with an unmistakable Läderach customer experience. 

The new positioning will strengthen the corporate culture and

• Experienced retail expert joins from Mammut and becomes member of the Executive Board
• Previous positions at Bogner, Wolford, Villeroy & Boch and Escada
• Responsibilities adjusted - Europe, USA and Asia regions report directly to CEO Johannes Läderach

Bilten, 24 November 2022 – Dominik Winkler (54) will become Head of Europe & Global Sales Management and thus also a member of the Group Management of the renowned chocolate retailer from the canton of Glarus. He takes up his post at the start of the new year and comes from Mammut Sports Group, where he was Head of Retail. He takes over the role in a modified form from René Rechsteiner, who has been heading the Sales Europe division on an interim basis. In this context, responsibilities in the regions and in sales will also be reorganized. In future, those responsible for the Europe, USA and Asia/Franchise regions will report directly to the CEO. The country managers in the European region (Sw

Bilten, September 6, 2022 – Swiss chocolatier Läderach became the target of a cyber attack on September 5. Immediately after the attack was detected, the emergency board, which was established for such cases, was commissioned to verify the incident as well as to decide on further measures to contain the problem. The relevant authorities were informed immediately.

As of today, it can be said that production, logistics and administration in particular are currently affected. On the other hand, all branches in Switzerland and abroad have been able to open regularly, and local sales have not been affected. Online orders via the webshop are still possible, but there may be delays in delivery. The full extent of the impact is subject to further investigation.

As a precautionary measure, the use of internal work tools and communication channels has been reduced to a necessary minimum. The Emergency Board, together with external IT and forensic experts, is

Emmy award-winning Carlos Amezcua narrates the story of Läderach and discusses what customers can expect upon a visit to a Läderach store.